“La Belleza Del Año" Pageant’s mission is to encourage and enlighten Latin women into developing strong personal values and empowering skills, such as confidence, etiquette, communication, self-esteem, public speaking, aspirations, and many other social and life skills, that will make a difference in their lives and the lives of the people around them. 

La Belleza Del Año Pageant encourages ..."The lady of today, making a difference for tomorrow."